Wild Apothecary Co started with a very real problem: I couldn’t find a natural sun protection lotion that didn’t upset my sensitive, perimenopausal, acne-prone skin. Every product I tried was either too harsh or not effective enough. With my background in Naturopathy and a long-standing interest in simple, clean beauty, I decided to create my own formula using gentle, natural ingredients. It worked for me, and I realised there must be others looking for the same kind of solution. That’s how Wild Apothecary Co began – a straightforward, natural approach to sun protection for sensitive skin.